We believe that ultimately this robust offering will empower our customers to shop online, off-price with confidence."
"We're committed to expanding and deepening our offering as we continue to learn more about how our customers want to shop. "By bridging together Nordstrom Rack and HauteLook, we're giving our customers one of the largest selections of online, off-price merchandise available today," said Terry Boyle, president of and HauteLook. "We were able to leverage the talent of our HauteLook team to build a fast, seamless online and mobile experience - an important milestone in supporting our priorities to meet our customers' expectation of how they like to shop today."
"Our customers have been telling us for some time they want to shop the Rack online and with the launch of they can now shop the Rack whenever they'd like," said Jamie Nordstrom, president of Nordstrom Direct. Customers are able to shop both sites through a single log-in, shopping cart and can combine items into one easy checkout. The site experience is designed to offer an integrated way for customers to browse and buy merchandise either through a persistent Nordstrom Rack offering of on trend apparel, accessories and shoes at 30-70 percent off regular prices or through limited-time, limited-inventory flash sale events powered by HauteLook.
The new site gives customers access to shop Nordstrom Rack merchandise alongside HauteLook flash sale events. SEATTLE, /PRNewswire/ - Seattle-based Nordstrom, Inc., (NYSE: JWN) has launched, a new e-commerce site and mobile app, built on a shared platform with HauteLook, Nordstrom's flash sale business.