Facebook videos get 8 billion views every day – and 100 million hours of video are viewed daily – so using video for your Facebook ad is a sure way to stand out in cluttered feeds. Unlike photos or text posts, video ads allow you to tell a story, explain your product or show how your brand fits with a certain lifestyle.
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Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Create a simple CTA with one clear actionThe perfect Facebook ad is clear about the action it wants the prospect to take.Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead.In a perfect world, your campaign does both. But in most cases, you’ll either get one or the other. Brand awareness is valuable.
It’s a smart strategy that builds your business over the long-term. But too many campaigns try to mash brand awareness and direct response together. Unless you’re a marketing genius, it rarely works.As such, creative brand awareness campaigns are better served with CTAs related to content consumption such as following your Facebook page, subscribing for more content, or collecting email subscriptions. And direct response ads are better served answering common buying objections than trying to engage or entertain.An excellent example of a direct response ad comes from the company AppSumo. As you can see below, the ad has one clear goal: get you to immediately buy the product.The ad doesn’t waste time—it tells what the product is, what the deal includes, and uses a timed offer to give you a compelling reason to buy right away.Mailchimp is the undisputed champion of brand advertising.
Their genius is that they let brand awareness campaigns simply build the brand. Their Facebook ads never try to get you to watch one of their AND sign up for a free trial. It’s not that Mailchimp doesn’t do product-specific ads, either.
Lots of their ads aim to drive sales or get customers to try a new feature. But they keep these two worlds—brand awareness and direct response—completely separated.Conversely, an ad that tries to do both is is likely to fall flat. If you have ad copy that speaks to the core value of your product (brand awareness), don’t ask people to buy or sign up right away. Instead, use your CTA to encourage people to take a smaller, more location action such as “watch a video to learn how the product works.”Decide on one simple action you want people to take.
The easiest way is to focus your ad on one section of the purchase funnel. Pick one from Hootsuite’s:. Awareness, affinity, and consumption: stick to first handshake CTAs such as boosting followers, reading other pieces of content, or subscribing to your email. Conversation: focus on engagement metrics such as boosting shares, increasing comments and tagging, or generating positive mentions.
Intent: focus on next step CTAs such as “learn more” or driving content downloads. Conversion: focus on actions that lead directly to revenue such as adding products to a cart, requesting a sales demo, downloading an app, or signing up for a subscription product.2. Use an audience targeting strategy that helps you refine over timeThe perfect Facebook ad doesn’t blindly combine audience targeting. It uses testing to refine targeting precision over time.Facebook offers an endless list of audience targeting abilities.
It’s easy to get confused. And even easier to just give up, adding random interest and behavior categories and hoping that Facebook will magically match you with customers.You can save a lot of money and time by being intentional in your audience targeting.The trick to audience targeting is to improve your insights into what works over time.Here’s a simple path to start.Begin with a lookalike audience.Lookalike audiences are powerful because you can use existing data (such as people who purchased a product from your website) to target similar prospects on Facebook. This gives you a solid platform to start testing and refining your audience targeting.How do you create a lookalike audience in Facebook?
Create Facebook ads that are notableFacebook is good for staying in touch with your friends. However, it is a powerful social media marketing platform too. That is why Facebook users promote their services and products via Facebook ads (multi-product ads, lead ads, offer ads, video ads, etc.). The most important part of an effective Facebook advertising is visual content of good quality. It is more likely to convert users than any other content type. According to the Venngage statistics in 2016, 53% of marketers said that 91-100% of their content was visual. Design Facebook ads without a budget and special skillsSince Crello is a free Facebook ads maker, 60 million images are at your disposal.
Premium elements are available as well, you can purchase them in advance or while downloading a newly created design.You shouldn’t also take a design course to work in Crello editor. It has simple functions, which let you create posts, ads, posters, cards, etc.
You can use Crello ready-made templates as basis for your designs or make something from scratch. FIND MORE ADS FOR YOUR BUSINESS.